Check in, grab some refreshments, talk with your peers and chat with our OBS experts.

Enjoy lunch as we kick off the afternoon with a warm welcome and opening remarks from the OBS team.

Generating Value Beyond the Hype

Business leaders like yourself want to know:

“How do I scale AI projects from early exploration to delivering measurable value?”

Are you interested in joining us for an informative presentation on successful GenAI implementations our team has delivered? We are proud to highlight the value these organizations are experiencing.

From IT and process intelligence, to CX and conversational solutions – the benefits of this impressive technology are significant.

We will provide guidance on advancing your own business, and how to successfully harness the exponential capabilities of GenAI. We’re also looking forward to hearing about your own AI explorations and what key takeaways you believe are valuable.

Speaker: Tim Siemens, CTO at OBS

Join your chosen concurrent session to either explore AI in Customer Experience or implementing GenAI into digital products or dive into the eye of the Cyberstorm with a hands-on incident response exercise.

Session 1: What’s Now and Next in AI for Customer Experience:

Agentic AI, Context-Aware CX, and AI-Ready Workforce

You don’t need every tool on the market—you need connected experiences that actually work.

Business leaders like you are feeling the pressure. Systems don’t always connect, data goes underused, and customer expectations keep rising—often faster than teams can adapt.

This session focuses on what’s working now: the right mix of platforms, people, and AI driving better, more personalized experiences.

You’ll hear from OBS experts who are helping organizations align technology with business goals using tools like CRM, Cloud Contact Center platforms, and other AI-driven technologies to improve customer experience.

Speakers: Marshall Cram, Senior Director, Salesforce at OBS – Chris Theriault, Senior Director, Customer Engagement at OBS

Session 2: Navigating GenAI Through the Eyes of a CISO

Join us as we explore how Generative AI is transforming business operations—and why CISOs must lead the charge in managing its risks and rewards. This session will unpack real-world threats, shared oversight responsibilities, and practical steps for securing GenAI use across the enterprise.

Speaker: Steve Levinson, CISO at OBS

We will wrap up the day with a thank you from our team at OBS, as well as announcing the winner of our raffle prize event giveaway!