Manager, Marketing Campaigns





The Manager, Marketing Campaigns role is the strategic meeting point where Online's Marketing,  Sales, and Practice teams come together. This position reports to the Vice President, Marketing and involves daily collaboration between these three teams. 
Ultimately, this role creates and manages lead generation programs and campaigns by understanding, translating, and aligning Online’s services to meet problems our clients are trying to solve. 
What you'll do
  • Plan, organize, and execute lead generation programs that attract new prospects and advance existing sales opportunities within specific markets and/or targeted accounts.
  • Build marketing campaigns consisting of multi-touch, multi-dimensional activities including direct, onsite, inbound and outbound tactics. You will:
  • Work with subject matter experts and Marketing teammates to create collateral, conversion assets, presentations, playbooks, email content, etc. to support campaigns.
  • Work with our Specialist, Digital Engagement to develop supporting digital promotion and advertising messaging.
  • Leverage account-based data and technology to identify, attract, engage, convert, and grow Online's account base.
  • Lead Online’s event program both virtual and in-person, to drive new leads and nurture existing opportunities through the pipeline.
  • Nurture existing leads.
  • Act as a liaison between marketing, sales, and practice teams to develop strategic tactics to expand Online's presence in specific accounts.
  • Track and report on lead funnel across all campaigns including lead generation efficacy and lead progression.


What we'd like
  • A minimum of 3-5 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.
  • Post-secondary degree in Marketing, Business, or comparable education/experience
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Proven track record of managing integrated marketing campaigns using tactics that include live events, webinars, web, inbound and outbound techniques
  • Track record of developing and managing multiple marketing campaigns simultaneously.
  • Superior writing skills and the ability to develop original materials that are clear and concise and make an impact.
  • Familiarity with HubSpot and Salesforce is an asset.
  • Experience with Adobe Creative Suite is an asset.
  • Flexibility to work outside regular business hours at times to achieve a deadline.


What's in it for you?
We have an amazing culture, a supportive environment and team members who are both smart and fun to be around. We know everyone says that; but, if you join us, you'll be saying it too. We offer a competitive compensation and benefits package:

    Professional development budget and time.

    Connection opportunities for learning and socializing.

    Career mentor to help you grow in your career.

    RRSP/401K matches for your future.

    Wellness program to help keep you healthy.

About Online
We are "Onliners" - not employees.
We do amazing things for our Clients. And they keep inviting us back!
We are lifelong learners who continuously challenge ourselves.
We support, respect, and value one another.
We are collaborators. This is not a one-person show.
We believe in balance. We work hard, but we value - and take - our personal time.
We love to have fun, and a sense of humour is appreciated around here.
We deliver Results. Guaranteed.


Location: Remote Canada



Business Team: Marketing



Online Business Systems serves an international market with team members spanning Canada, US, and EMEA. Click here to see all locations.
Hear from Onliners on why they believe YOU want to work here!






Manager, Marketing Campaigns


Location: Remote Canada



Business Team: Marketing



The Manager, Marketing Campaigns role is the strategic meeting point where Online's Marketing,  Sales, and Practice teams come together. This position reports to the Vice President, Marketing and involves daily collaboration between these three teams. 
Ultimately, this role creates and manages lead generation programs and campaigns by understanding, translating, and aligning Online’s services to meet problems our clients are trying to solve. 
What you'll do
  • Plan, organize, and execute lead generation programs that attract new prospects and advance existing sales opportunities within specific markets and/or targeted accounts.
  • Build marketing campaigns consisting of multi-touch, multi-dimensional activities including direct, onsite, inbound and outbound tactics. You will:
  • Work with subject matter experts and Marketing teammates to create collateral, conversion assets, presentations, playbooks, email content, etc. to support campaigns.
  • Work with our Specialist, Digital Engagement to develop supporting digital promotion and advertising messaging.
  • Leverage account-based data and technology to identify, attract, engage, convert, and grow Online's account base.
  • Lead Online’s event program both virtual and in-person, to drive new leads and nurture existing opportunities through the pipeline.
  • Nurture existing leads.
  • Act as a liaison between marketing, sales, and practice teams to develop strategic tactics to expand Online's presence in specific accounts.
  • Track and report on lead funnel across all campaigns including lead generation efficacy and lead progression.

What we'd like
  • A minimum of 3-5 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.
  • Post-secondary degree in Marketing, Business, or comparable education/experience
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Proven track record of managing integrated marketing campaigns using tactics that include live events, webinars, web, inbound and outbound techniques
  • Track record of developing and managing multiple marketing campaigns simultaneously.
  • Superior writing skills and the ability to develop original materials that are clear and concise and make an impact.
  • Familiarity with HubSpot and Salesforce is an asset.
  • Experience with Adobe Creative Suite is an asset.
  • Flexibility to work outside regular business hours at times to achieve a deadline.

What's in it for you?
We have an amazing culture, a supportive environment and team members who are both smart and fun to be around. We know everyone says that; but, if you join us, you'll be saying it too. We offer a competitive compensation and benefits package:
Professional development budget and days.

Connection opportunities for learning and socializing.

Career mentor to help you grow in your career.

RRSP/401K matches for your future.

Wellness program to help keep everyone healthy.

About Online
We are "Onliners" - not employees.
We do amazing things for our Clients. And they keep inviting us back!
We are lifelong learners who continuously challenge ourselves.
We support, respect, and value one another.
We are collaborators. This is not a one-person show.
We believe in balance. We work hard, but we value - and take - our personal time.
We love to have fun, and a sense of humour is appreciated around here.
We deliver Results. Guaranteed.



Online Business Systems serves an international market with teams members spanning across Canada, US and EMEA. Click here to see all locations.
Hear from Onliners on why they believe YOU want to work here!


Our story began in 1986 in Winnipeg, Canada, where our CEO grew a small team of University friends into an award-winning Digital Transformation and Cybersecurity consultancy with over 400 team members across North America and EMEA. We have the stability of a larger company but the heart of a small company, even as we continue to grow. We have been on the “Best Workplaces in Canada” list for the past 16 years and you’ll understand why when you read what our team members say on Glassdoor: (https://www.glassdoor.ca/Overview/Working-at-Online-Business-Systems-EI_IE373050.11,34.html)

Online firmly believes in respect, equity, and equality and in providing EVERYONE equal opportunity to apply and succeed in their role. We are committed to creating and maintaining an inclusive and accessible environment for everyone. Studies show that women and people of color are less likely to apply for a role if they don’t meet 100% of the qualifications listed in the job description. If that describes you, don’t underestimate yourself – apply anyway!

You just might be the right person for this, or another role.