Marketing Specialist
As a Marketing Specialist, you’ll collaborate with Marketing Managers to bring high-impact campaigns to life to fuel lead generation, expand brand awareness, and drive pipeline across our various service lines. You will translate objectives into engaging content, manage and grow our social media channels, and unpack analytics to optimize performance.
You combine creativity with a get-things-done mindset, take ownership of your work, spot gaps and roll up your sleeves to fix them, and thrive on helping others succeed.
What you'll do
- Social Media Management:
- Oversee our social media channels (LinkedIn, Twitter, Facebook, Instagram) end to end. Develop channel strategies, manage the social calendar, and align content across all service lines.
- Craft on-brand posts and design accompanying graphics; monitor engagement, respond to comments or messages, and identify opportunities to engage with relevant communities or influencers.
- Track channel performance (followers, engagement rates, reach) and surface insights to refine content themes and posting cadence.
- Campaign Support & Execution:
- Collaborate on multi-channel campaigns (email, social, digital ads) to generate and nurture leads.
- Build and optimize email nurture workflows, ensure seamless lead handoff and monitor funnel progression.
- Design, launch, and refine paid media campaigns (LinkedIn Ads, Google Ads) based on campaign briefs: set up targeting, monitor conversions, and adjust tactics to hit MQL/CPL goals.
- Event Coordination & Follow-Up:
- Working with our Marketing Coordinator you will assist with the logistics for virtual and in-person events: manage collateral, speaker materials, and promotional timelines.
- Create post-event nurture campaigns with emails, social follow-ups, and landing pages to maximize attendee engagement and drive pipeline.
- Content Creation & Asset Support:
- Maintain and optimize our website: update pages using basic HTML/CSS, implement on-page SEO best practices, and coordinate with developers to improve site performance and user experience.
- Edit basic video content (trim clips, add captions), manage the video library (raw vs. edited files), and assist with designing presentations, infographics, and other marketing assets.
- Collaborate with subject matter experts to design blog posts, case studies, whitepapers, and email copy. Ensure all content adheres to brand guidelines and technical accuracy.
What we'd like
- 2–4 years of B2B marketing experience, ideally in technology, IT services, or cybersecurity.
- Proven track record managing social media channels for a B2B or tech-focused organization—comfortable both with strategy (content themes, posting cadence) and day-to-day execution (copywriting, graphic creation, engagement).
- Experience with a marketing automation platform (HubSpot preferred) and a CRM system (Salesforce or equivalent).
- Practical experience launching and optimizing paid media campaigns (LinkedIn Ads, Google Ads) and using social scheduling tools.
- Strong copywriting skills, and the ability to work closely with subject matter experts to translate technical content into clear, compelling collateral.
- Proficiency with Canva (or similar) for ad creation and social graphics, plus basic video editing skills.
- Basic HTML/CSS skills and a solid understanding of on-page SEO techniques (keyword usage, metadata, site structure).
- Excellent project management and organizational skills—detail-oriented, able to juggle multiple deadlines and priorities.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Able to travel within Canada and the USA as required.
What's in it for you?
We have an amazing culture, a supportive environment and team members who are both smart and fun to be around. We know everyone says that; but, if you join us, you'll be saying it too. We offer a competitive compensation and benefits package:
Professional development budget and time.
Connection opportunities for learning and socializing.
Career mentor to help you grow in your career.
RRSP/401K matches for your future.
Wellness program to help keep you healthy.
About Online
We are "Onliners" - not employees.
We do amazing things for our Clients. And they keep inviting us back!
We are lifelong learners who continuously challenge ourselves.
We support, respect, and value one another.
We are collaborators. This is not a one-person show.
We believe in balance. We work hard, but we value - and take - our personal time.
We love to have fun, and a sense of humour is appreciated around here.
We deliver Results. Guaranteed.
Location: Winnipeg, Manitoba
Business Team: Marketing
Online Business Systems serves an international market with team members spanning Canada, US, and EMEA. Click here to see all locations.
Hear from Onliners on why they believe YOU want to work here!
Marketing Specialist
Location: Winnipeg, Manitoba
Business Team: Marketing
As a Marketing Specialist, you’ll collaborate with Marketing Managers to bring high-impact campaigns to life to fuel lead generation, expand brand awareness, and drive pipeline across our various service lines. You will translate objectives into engaging content, manage and grow our social media channels, and unpack analytics to optimize performance.
You combine creativity with a get-things-done mindset, take ownership of your work, spot gaps and roll up your sleeves to fix them, and thrive on helping others succeed.
What you'll do
- Social Media Management:
- Oversee our social media channels (LinkedIn, Twitter, Facebook, Instagram) end to end. Develop channel strategies, manage the social calendar, and align content across all service lines.
- Craft on-brand posts and design accompanying graphics; monitor engagement, respond to comments or messages, and identify opportunities to engage with relevant communities or influencers.
- Track channel performance (followers, engagement rates, reach) and surface insights to refine content themes and posting cadence.
- Campaign Support & Execution:
- Collaborate on multi-channel campaigns (email, social, digital ads) to generate and nurture leads.
- Build and optimize email nurture workflows, ensure seamless lead handoff and monitor funnel progression.
- Design, launch, and refine paid media campaigns (LinkedIn Ads, Google Ads) based on campaign briefs: set up targeting, monitor conversions, and adjust tactics to hit MQL/CPL goals.
- Event Coordination & Follow-Up:
- Working with our Marketing Coordinator you will assist with the logistics for virtual and in-person events: manage collateral, speaker materials, and promotional timelines.
- Create post-event nurture campaigns with emails, social follow-ups, and landing pages to maximize attendee engagement and drive pipeline.
- Content Creation & Asset Support:
- Maintain and optimize our website: update pages using basic HTML/CSS, implement on-page SEO best practices, and coordinate with developers to improve site performance and user experience.
- Edit basic video content (trim clips, add captions), manage the video library (raw vs. edited files), and assist with designing presentations, infographics, and other marketing assets.
- Collaborate with subject matter experts to design blog posts, case studies, whitepapers, and email copy. Ensure all content adheres to brand guidelines and technical accuracy.
What we'd like
- 2–4 years of B2B marketing experience, ideally in technology, IT services, or cybersecurity.
- Proven track record managing social media channels for a B2B or tech-focused organization—comfortable both with strategy (content themes, posting cadence) and day-to-day execution (copywriting, graphic creation, engagement).
- Experience with a marketing automation platform (HubSpot preferred) and a CRM system (Salesforce or equivalent).
- Practical experience launching and optimizing paid media campaigns (LinkedIn Ads, Google Ads) and using social scheduling tools.
- Strong copywriting skills, and the ability to work closely with subject matter experts to translate technical content into clear, compelling collateral.
- Proficiency with Canva (or similar) for ad creation and social graphics, plus basic video editing skills.
- Basic HTML/CSS skills and a solid understanding of on-page SEO techniques (keyword usage, metadata, site structure).
- Excellent project management and organizational skills—detail-oriented, able to juggle multiple deadlines and priorities.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Able to travel within Canada and the USA as required.
What's in it for you?
We have an amazing culture, a supportive environment and team members who are both smart and fun to be around. We know everyone says that; but, if you join us, you'll be saying it too. We offer a competitive compensation and benefits package:
Professional development budget and days.
Connection opportunities for learning and socializing.
Career mentor to help you grow in your career.
RRSP/401K matches for your future.
Wellness program to help keep everyone healthy.
About Online
We are "Onliners" - not employees.
We do amazing things for our Clients. And they keep inviting us back!
We are lifelong learners who continuously challenge ourselves.
We support, respect, and value one another.
We are collaborators. This is not a one-person show.
We believe in balance. We work hard, but we value - and take - our personal time.
We love to have fun, and a sense of humour is appreciated around here.
We deliver Results. Guaranteed.
Online Business Systems serves an international market with teams members spanning across Canada, US and EMEA. Click here to see all locations.
Hear from Onliners on why they believe YOU want to work here!
Our story began in 1986 in Winnipeg, Canada, where our CEO grew a small team of University friends into an award-winning Digital Transformation and Cybersecurity consultancy with over 400 team members across North America and EMEA. We have the stability of a larger company but the heart of a small company, even as we continue to grow. We have been on the “Best Workplaces in Canada” list for the past 17 years and you’ll understand why when you read what our team members say on Glassdoor: (https://www.glassdoor.ca/Overview/Working-at-Online-Business-Systems-EI_IE373050.11,34.html)
Online firmly believes in respect, equity, and equality and in providing EVERYONE equal opportunity to apply and succeed in their role. We are committed to creating and maintaining an inclusive and accessible environment for everyone. Studies show that women and people of color are less likely to apply for a role if they don’t meet 100% of the qualifications listed in the job description. If that describes you, don’t underestimate yourself – apply anyway!
You just might be the right person for this, or another role.
